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collab@altericoagency.com
+382 60 008 440

Brands peopleremember

Marketing that delivers.

Alterico is a boutique marketing, branding and web agency from Podgorica, Montenegro. A small team of marketers, designers and developers who work closely with every client and build what they actually need, never from a template.

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8+ yearsin marketing and brandingMontenegro, Turkey, USand the Western BalkansBoutique teamdirect line to the people doing the work

Brands and teams we have worked with

All projects
  • The One Yacht
  • Hilton
  • ONE Construction
  • NEREA
  • ONE CapitalTR
  • Route Real Estate
  • Luča Restaurant
  • NYX Railways
  • DLK Logistics
  • Lina LadyE-com
  • Özlem Gümüş Couture
  • Marriott
  • HubNex
  • Data LimitedB2B
  • STEY atelier
  • Nawi Gourmet
  • FIN XFintech
  • Ratatui Ketering
  • NYX Ecom
  • Wake HotelME

Showreel 2026

15 seconds. Everything we do.

Marketing, branding, web, automation, EU digitalization and events, told in motion. The animation is built in code, like everything on this site.

0:00 / 0:15

What we do

Marketing, branding and technology under one roof.

We are not tied to one niche. Our team has worked in tourism, hospitality, fintech, SaaS, real estate, logistics and fashion, so we can help almost any business.

Marketing

Strategy, content and advertising that reaches the right people. Social media, campaigns on Google, Meta, YouTube and LinkedIn, measured and optimised.

StrategyContent creationSocial mediaGoogle AdsMeta AdsLinkedInYouTube
More about marketing

Branding

Identity from first sketch to the last shopping bag. Logo, visual system, tone of voice and rebrands across digital and print.

Visual identityRebrandingPackagingPromo materialBrand book
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Web & SEO

Custom websites, web apps and e-commerce. We learn who your customers are before writing a line of code, and SEO is part of the plan from day one.

UX/UIWeb developmentE-commerceCMSTechnical SEOMobile apps
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AI & automation

Chatbots, HubSpot CRM, automated replies and workflows that save hours every week. Business digitalization, one step at a time.

HubSpotAI chatbotMake / ZapierDigitalization
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Consulting for in-house teams

We work alongside your marketing and brand team, bringing experience from projects in the US, Turkey and the region.

AuditsWorkshopsStrategyMentoring
More about consulting for in-house teams

Selected work

Work that speaks for itself.

  1. Data LimitedB2B platform for private funds · Web design
  2. Özlem Gümüş CoutureFashion design, Istanbul · Logo, Branding, Print & packaging
  3. FIN XFintech & AI products · Web design
  4. The One YachtYacht charter · Logo, Motion, Branding
  5. ONE ConstructionArchitecture & construction, Turkey · Logo, Branding, Print & packaging, Marketing & SEO
  6. Wake HotelHotel mobile experience · Web design, Apps
  7. 9projects in the portfolioAll work

Montenegro on the road to the EU

The right time to go digital is now.

EU membership opens a market of 450 million people to Montenegrin businesses, along with new rules. We help you bring your digital presence up to European standards and get ready before your competitors do.

  1. GDPRprivacy & consentCookies, consent, privacy policies and data handling aligned with European rules.
  2. WCAGaccessible to allWebsites built to WCAG guidelines in the spirit of the European Accessibility Act, usable by everyone.
  3. Paymentssecure online salesE-commerce, bookings and secure payments ready for customers across Europe.
  4. SEOmultilingual & AI searchVisibility in European search engines and AI search, in your customers' languages.
  5. CRMprocess automationLess manual work, faster replies and clean customer data in one CRM.
  6. Brandready for the EU marketIdentity and messaging that hold up next to European competitors.

We don't believe in mass production. We follow trends and translate them into your brand's own language, because a brand that looks like everyone else goes unnoticed.

AI & automation

Your business answers customers while you sleep.

We connect HubSpot, AI assistants and the tools you already use into one system that answers enquiries, tracks leads and sends follow-ups on its own.

  1. AI chatbots & assistantsAnswers on your website, Instagram and WhatsApp around the clock, in Montenegrin and English.
  2. HubSpot CRMSetup, migration and team training. Every contact, enquiry and deal in one place.
  3. Automated workflowsFollow-up emails, reminders, quotes and reports that send themselves.
AI assistantInstagram messages · always online
  1. Hi! Do you have a table for four on Friday around 8pm?
  2. Good evening! Yes, Friday at 20:00 is free. Shall I book it under your name?
  3. Yes please, Marko.
  4. Done, Marko. Table for four, Friday at 20:00. See you then!
  5. New contact in HubSpot · Marko · Fri 20:00
  6. Confirmation and menu sent by email

08:00 You wake up to a new booking.

How we work

Five steps. One team from start to finish.

Before every project we check what really matters to the client and who their customers are. Only then do we design, write and build.

  1. Discovery

    We talk about your business, your goals and the customers you want to win. We look at the market, your competitors and what you already have.

  2. Strategy

    We write a clear plan: positioning, messaging, channels, budget and measurable goals. No generic packages.

  3. Creation

    Design, content, code and campaigns are made by a small team that has been on the project from the start. You see the work at every stage.

  4. Launch

    We launch it properly: SEO, analytics, speed, accessibility and compliance checked.

  5. Growth

    We track results, test and optimise. The goal is a brand that stays stable and visible to the right audience for the long run.

vybe

Events people remember.

Vybe Event is our events brand. From a fashion show with Fashion TV and TEDx conferences to company annual meetings and celebrations in Montenegro and beyond.

  • Fashion TV
  • TEDx
  • Conferences
  • Trainings
  • Celebrations
  • Speaker PR
Meet Vybe

Consulting

Have an in-house team? Great.

We work as an extension of your marketing and brand team. We bring processes and experience from projects for US hotel brands and companies in Turkey, and your team stays in control.

Your team

  • knows your brand
  • stays in control

Alterico

  • processes that work
  • experience from the US and Turkey

One team.

How it works