STEY atelier

Identity for a concept store atelier. The mark joins the grace of a swan and the letter S in a single stroke. A palette of Silver Mist, Dusty Blue, Dusty Beige, Pearl White and Midnight Blue sets a calm, luxurious tone, and the system runs from packaging and stationery to Instagram posts.

Industry

Fashion, concept store

Services

Logo, brand identity, packaging, social media

Typography

Georgia Bold, Candara